SCOPUS 정보 검색 플랫폼

Volumn 52, Issue 3, 2004, Pages 337-345

Scheduling commercials on broadcast television

(2) Bollapragada, Srinivas a Garbiras, Marc a

Author keywords

Information systems: decision support systems; Production scheduling: approximations heuristic; Programming: multiple criteria, integer, applications

Indexed keywords

COMMERCIALS; INFORMATION SYSTEMS:DECISION SUPPORT SYSTEMS; PRODUCTION/SCHEDULING:APPROXIMATIONS/HEURISTIC; PROGRAMING:MULTIPLE, CRITERIA, INTEGER, APPLICATIONS;

ALGORITHMS; APPROXIMATION THEORY; COSTS; CUSTOMER SATISFACTION; DECISION SUPPORT SYSTEMS; HEURISTIC METHODS; INFORMATION RETRIEVAL SYSTEMS; INTEGER PROGRAMMING; MARKETING; PRODUCTION ENGINEERING; SALES; SCHEDULING; TELEVISION BROADCASTING;

TELEVISION NETWORKS;

EID: 10844265497 PISSN: 0030364X EISSN: None Source Type: Journal
DOI: 10.1287/opre.1030.0083 Document Type: Article

Times cited : (58)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.