The main antecedent of customer loyalty in Moroccan banking sector

International Journal of Business and Management Science

Volumn 2, Issue 2, 2009, Pages 101-115

  Tariq, Abdul Naveed ^a   Moussaoui, Nadia ^b  

^a North American College   (Canada)

^b BMCE Bank Siège Social ^*  (Morocco)

Author keywords

Corporate image; Customer loyalty; Customer satisfaction; Service quality; Trust

Indexed keywords

EID: 79952612749     PISSN: 18376614     EISSN: 1985692X     Source Type: Journal    
DOI: None     Document Type: Article

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