An empirical test of warranty theories in the U.S.computer server and automobile markets

Journal of Marketing

Volumn 75, Issue 2, 2011, Pages 75-92

  Chu, Junhong ^a   Chintagunta, Pradeep K ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Automobile market; Incentives; Insurance; Second degree price discrimination; Server market; Signaling; Sorting; Warranties

Indexed keywords

EID: 79952345431     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.2.75     Document Type: Article

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