Marketing capabilities, stakeholders' satisfaction, and performance

Service Business

Volumn 4, Issue 3-4, 2010, Pages 209-223

  Cruz Ros, Sonia ^a   Cruz, Tomás F González ^a   Pérez Cabañero, Carmen ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Causal model; Marketing capabilities; Performance; Service industry; Stakeholder satisfaction

Indexed keywords

EID: 79952104107     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-009-0078-2     Document Type: Article

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