Exploring the Impact of American News Coverage on Crisis Fundraising: Using Media Theory to Explicate a New Model of Fundraising Communication

Journal of Nonprofit and Public Sector Marketing

Volumn 23, Issue 1, 2011, Pages 20-40

  Waters, Richard D ^a   Tindall, Natalie T J ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Agenda setting; Crisis communication; Fundraising; Relief response

Indexed keywords

EID: 79951910311     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495142.2010.494875     Document Type: Article

References (52)

1. Alessandrini, J. G. (1998). Analysis of fund-raising models at Florida's public universities. Unpublished master's thesis, University of South Florida, Tampa.
2. Atwood, L. E., Sohn, A., & Sohn, H. (1978). Daily newspaper contributions to community discussion. Journalism Quarterly, 55, 570-576.
3. Baker, H. (2005). Tsunami relief giving. Retrieved from http://www.philanthropy.iupui.edu/Research/Giving/tsunami_relief_giving.aspx
4. Bennett, R., & Kottasz, R. (2000). Emergency fund-raising for disaster relief. Disaster Prevention and Management, 9, 352-367.
5. Bowers, J.W., & Courtwright, J. (1984). Communication research methods. Glenview, IL: Scott, Foresman.
6. Cohen, D. (1975, August). A report on a non-election agenda-setting study. Paper presented to the Association for Education in Journalism and Mass Communication annual conference. Ottawa, Canada.
7. Coombs, W. T. (2007). Ongoing crisis communication: Planning, managing, and responding. Thousand Oaks, CA: Sage.
8. Cutlip, S. M. (1990). Fundraising in the United States. New Brunswick, NJ: Transaction Publishers.
9. Davis, A. (2000). Public relations, news production, and changing patterns of source access in British national media. Media, Culture, and Society, 22(1), 39-59.
10. Durrant, R., Wakefield, M., McLeod, K., Clegg-Smith, K., & Chapman, S. (2003). Tobacco in the news: An analysis of newspaper coverage of tobacco issues in Australia. Tobacco Control, 2, 75-81.
11. Elliot, B., Katsioloudes, M., & Weldon, R. (1998). Nonprofit organizations and the internet. Nonprofit Management and Leadership, 8, 297-303.
12. Festinger, L. (1957). A theory of cognitive dissonance. Evanston, IL: Row Peterson.
13. Fischer, M. (2000). Ethical decision making in fund raising. New York, NY: John Wiley & Sons.
14. Grunig, J. E., & Hunt, T. (1984). Managing public relations. New York, NY: Holt, Rinehart, and Winston.
15. Hale, M. (2007). Superficial friends: A content analysis of nonprofit and philanthropy coverage in nine major newspapers. Nonprofit and Voluntary Sector Quarterly, 36, 465-486.
16. Hart, T. (2002). E-philanthropy: Using the Internet to build support. International Journal of Nonprofit and Voluntary Sector Marketing, 7, 353-360.
17. Hart, T., Greenfield, J. M., & Haji, S. D. (2007). People to people fundraising: Social networking and Web 2.0 for charities. Hoboken, NJ: John Wiley & Sons.
18. Howard, C. M, & Mathews, W. K. (2006). On deadline: Managing media relations. Long Grove, IL: Waveland Press.
19. Johnston, M. (2002). Evaluating online fundraising success. In M. Warwick, T. Hart, & N. Allen (Eds.), Fundraising on the Internet (pp. 39-46). San Francisco, CA: Jossey-Bass.
20. Kelly, K. S. (1991). Fund raising and public relations: A critical analysis. Hillsdale, NJ: Lawrence Erlbaum Associates.
21. Kelly, K. S. (1995). Utilizing public relations theory to conceptualize and test models of fund raising. Journalism and Mass Communication Quarterly, 72(1), 106-127.
22. Kelly, K. S. (1998). Effective fund-raising management. Mahwah, NJ: Lawrence Erlbaum Associates.
23. Klein, K. (2009). Reliable fundraising in unreliable times: What good causes need to know to survive and thrive. San Francisco, CA: Jossey-Bass.
24. Larose, M. (2003, June 12). Online giving rose at many big charities. Chronicle of Philanthropy, 15(17), 23.
25. Marra, F. J. (1998). Crisis communication plans: Poor predictors of excellent crisis public relations. Public Relations Review, 24, 461-474.
26. McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36, 176-187.
27. McCombs, M. E. (1981). The agenda-setting approach. In D. D. Nimmo & Sanders, K. R. (Eds.), Handbook of political communication (pp. 121-140). Beverly Hills, CA: Sage.
28. McCombs, M. E., & Shaw, D. L. (1993). The evolution of agenda-setting research: Twenty-five years in the marketplace of ideas. Journal of Communication, 43(2), 58-67.
29. Perry, D. C., Taylor, M., & Doerfel, M. L. (2003). Internet-based communication in crisis management. Management Communication Quarterly, 17, 206-232.
30. Perry, H. W. (1992). Deciding to decide: Agenda setting and the United States Supreme Court. Cambridge, MA: Harvard University Press.
31. Philipp, A. (1999). Community foundations: Linking donors to communities. New Directions for Philanthropic Fundraising, 23, 43-50.
32. Prive, D. (2005, February 5). Re: Tsunami donation dropoff [Msg 5]. Retrieved from https://listserv.iupui.edu/cgi-bin/wa-iupui.exe?A0=ARNOVA-L
33. Ragsdale, J. D. (1995). Quality communication in achieving fundraising excellence. In D. A. Brehmer (Ed.), Communicating effectively with major donors (pp. 17-31). San Francisco, CA: Jossey-Bass.
34. Riffe, D., Lacy, S., Fico, F., & Fico, F. G. (2005). Analyzing media messages: Using quantitative content analysis in research. Mahwah, NJ: Lawrence Erlbaum.
35. Roberts, M. (1992). Predicting voting behavior via the agenda-setting tradition. Journalism Quarterly, 69, 878-892.
36. Sargeant, A., & Jay, E. (2002). Building donor loyalty: The fundraiser's guide to increasing lifetime value. San Francisco, CA: Jossey-Bass.
37. Sargeant, A., & Lee, S. (2004). Donor trust and relationship commitment in the UK charity sector: The impact on behavior. Nonprofit and Voluntary Sector Quarterly, 33, 185-202.
38. Seeger, M. (2006). Best practices in crisis communication: An expert panel process. Journal of Applied Communication Research, 34, 232-244.
39. Singer, J. D., & Willett, J. B. (2003). Applied longitudinal data analysis: Modeling change and event occurrence. New York, NY: Oxford University Press.
40. Smith, A. (2009). The Internet as a diversion. Pew Internet and American Life Project. Retrieved from http://www.pewinternet.org/Reports/2009/16-The-Internet-asa-Diversion.aspx
41. Sturges, D. L. (1994). Communicating through crisis: A strategy for organizational survival. Management Communication Quarterly, 7, 297-316.
42. Taylor, M., & Perry, D. C. (2005). Diffusion of traditional and new media tactics in crisis communication. Public Relations Review, 31, 209-217.
43. Tindall, N. T. J. (2007). Fund-raising models at public historically Black colleges and universities. Public Relations Review, 33(1), 99-102.
44. Tindall, N. T. J., & Waters, R. D. (2010). The relationship between fundraising practice and job satisfaction at historically Black colleges and universities. International Journal of Education Advancement, 10(3), 198-215.
45. Wallace, N. (2005, June 9). Relief charities test ways to keep tsunami donors. Chronicle of Philanthropy. Retrieved from: http://philanthropy.com/article/Relief-Charities-Test-Ways/55793/
46. Walters, L. M., & Hornig, S. (1993). Faces in the news: Network television news coverage of Hurricane Hugo and the Loma Prieta earthquake. Journal of Broadcasting and Electronic Media, 37, 219-232.
47. Wanta, W., & Ghanem, S. (2007). Effects of agenda setting. In R. W. Preiss (Ed.), Mass media effects research: Advances through meta-analysis (pp. 37-52). Mahwah, NJ: Lawrence Erlbaum.
48. Waters, R. D. (2008). Applying relationship management theory to the fundraising process for individual donors. Journal of Communication Management, 12(1), 73-87.
49. Waters, R. D. (2009). Examining the role of cognitive dissonance in crisis fundraising. Public Relations Review, 35, 139-143.
50. Winter, J., & Eyal, C. (1981). Agenda setting for the civil rights issue. Public Opinion Quarterly, 45, 376-383.
51. Worth, M. J. (2002). New strategies for educational fund raising. Westport, CT: Praeger Publishers.
52. Yanovitsky, I., & Bennett, C. (1999). Media attention, institutional response and health behavior change. Communication Research, 26, 429-453.