Examining the role of cognitive dissonance in crisis fundraising

Public Relations Review

Volumn 35, Issue 2, 2009, Pages 139-143

  Waters, Richard D ^a  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

Author keywords

Cognitive dissonance; Fundraising; Media relations; Non profit organizations

Indexed keywords

EID: 63149174165     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2008.11.001     Document Type: Article

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