IT enabled mass customisation as a tool for bond building - An Indian case study

International Journal of Business Information Systems

Volumn 7, Issue 2, 2011, Pages 136-148

  Mishra, Sita ^a   Routray, Susmi ^a  

^a INSTITUTE OF MANAGEMENT TECHNOLOGY   (India)

Author keywords

India; Mass customisation; Personalisation; Personalised gifts

Indexed keywords

EID: 79951597003     PISSN: 17460972     EISSN: 17460980     Source Type: Journal    
DOI: 10.1504/IJBIS.2011.038508     Document Type: Article

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