2B or not 2B: That is the question

Industrial Marketing Management

Volumn 40, Issue 2, 2011, Pages 190-192

  Gummesson, Evert ^a  

^a STOCKHOLM UNIVERSITY   (Sweden)

Author keywords

Many to many marketing; Network and systems theory; Practice and theory generation; Service dominant (S D) logic Complexity

Indexed keywords

EID: 79951552922     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.06.028     Document Type: Article

References (11)

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