'The equalizer': Measuring and explaining the impact of online communities on consumer markets

Corporate Reputation Review

Volumn 13, Issue 4, 2010, Pages 225-247

  Hunter, Mark Lee ^a   Soberman, David A ^b  

^a INSEAD   (France)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

internet marketing; online commerce; online communities; product innovation; user generated content

Indexed keywords

EID: 79751492559     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2010.25     Document Type: Article

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