Beyond Control: Crisis Strategies and Stakeholder Media in the Danone Boycott of 2001

Corporate Reputation Review

Volumn 11, Issue 4, 2008, Pages 335-350

  Hunter, Mark Lee ^a   Le Menestrel, Marc ^b   de Bettignies, Henri Claude ^a  

^a INSEAD   (France)

^b UNIVERSITAT POMPEU FABRA   (Spain)

Author keywords

boycott; consumer boycott; Danone; financial analysts; media effects; news media; online media; stakeholder media

Indexed keywords

EID: 79751483064     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2008.30     Document Type: Article

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