Promoting youth smokefree behaviour: An evaluation of a social norms campaign

Australasian Marketing Journal

Volumn 19, Issue 1, 2011, Pages 58-64

  Hoek, Janet ^a   Newcombe Rhiannon, R ^b   Walker, Sue ^c  

^a UNIVERSITY OF OTAGO   (New Zealand)

^b Health Sponsorship Council of New Zealand   (New Zealand)

^c PO Box 2251   (New Zealand)

Author keywords

Smoking; Social identity; Stereotype priming; Tobacco control; Youth

Indexed keywords

EID: 79651472280     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2010.11.008     Document Type: Article

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