Legacy carriers fight back: Pricing and product differentiation in modern airline marketing

Journal of Air Transport Management

Volumn 17, Issue 2, 2011, Pages 129-134

  Hazledine, Tim ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Airline pricing; Legacy airlines; Low cost airlines

Indexed keywords

AIR TRANSPORTATION; AIRLINE INDUSTRY; BUSINESS CYCLE; COMPETITION (ECONOMICS); COMPETITIVENESS; MARKETING; PRICING POLICY; PROFITABILITY; TRANSPORTATION ECONOMICS; TRAVEL BEHAVIOR;

CANADA; NEW ZEALAND;

EID: 79551485892     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2011.02.011     Document Type: Article

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