Identifying the underlying structure of demand during promotions: A structural equation modelling approach

Expert Systems with Applications

Volumn 38, Issue 5, 2011, Pages 5544-5552

  Ramanathan, Usha ^a   Muyldermans, Luc ^b  

^a NORTHUMBRIA UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Demand factor model; Information exchange; Structural equation modelling; Supply chain collaboration

Indexed keywords

CONCEPTUAL MODEL; CUSTOMER PREFERENCES; DIRECT IMPACT; ECONOMIC FACTORS; FACTOR MODEL; INFORMATION EXCHANGES; PLANNING AND EXECUTION; PRODUCT SALES; SEASONAL FACTORS; SEASONALITY; SOFT DRINK COMPANIES; STRUCTURAL EQUATION MODELLING; SUPPLY CHAIN COLLABORATION;

BEVERAGES; INFORMATION DISSEMINATION; SALES; SUPPLY CHAIN MANAGEMENT; SUPPLY CHAINS;

MATHEMATICAL MODELS;

EID: 79151470469     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.10.082     Document Type: Article

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