Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India

International Journal of Retail and Distribution Management

Volumn 39, Issue 1, 2011, Pages 68-86

  Prasad, Cherukuri Jayasankara ^a   Aryasri, Ankisetti Ramachandra ^b  

^a KRISHNA UNIVERSITY   (India)

^b JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY   (India)

Author keywords

Consumer behaviour; Demographics; India; Psychographics; Retailing

Indexed keywords

EID: 78751629712     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551111104486     Document Type: Article

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