Attitude toward advertising through sport: A theoretical framework

Sport Management Review

Volumn 14, Issue 1, 2011, Pages 33-41

  Pyun, Do Young ^a   James, Jeffrey D ^b  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Attitude toward advertising through sport; Attitude toward sport; Attitude toward the AD; Beliefs about advertising through sport

Indexed keywords

EID: 78651497592     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.smr.2009.12.002     Document Type: Article

References (71)

1. Aaker D.A., Bruzzone D.E. Viewer perceptions of prime-time television advertising. Journal of Advertising Research 1981, 21(5):15-23.
2. Accenture (2005). Accenture analysis: On demand and TV advertising issues and opportunities. Retrieved December 30, 2005 from http://www.adage.com/images/random/accenture041405.pdf.
3. Alwitt L.F., Prabhaker P.R. Functional and beliefs dimensions of attitudes to television advertising: Implications for copytesting. Journal of Advertising Research 1992, 32(5):30-42.
4. Andrews J.C. The dimensionality of beliefs toward advertising in general. Journal of Advertising 1989, 18(1):26-35.
5. Bauer R.A., Greyser S.A. Advertising in America: The consumer view 1968, Harvard University Press, Boston.
6. Bhargava M., Donthu N., Caron R. Improving the effectiveness of outdoor advertising: Lesson from a study of 282 campaigns. Journal of Advertising Research 1994, 34(2):46-55.
7. Biel A.L., Bridgwater C.A. Attributes of likable television commercials. Journal of Advertising Research 1990, 30(3):38-44.
8. Bogart L. War of the words: Advertising in the year 2010. Across the Board January, 1985.
9. Breckler S.J. Empirical validation of affect, behavior, and cognition as distinct components of attitude. Journal of Personality and Social Psychology 1984, 47:1191-1205.
10. Brown S.P., Stayman D.M. Antecedents and consequences of attitude toward the ad: A meta-analysis. Journal of Consumer Research 1992, 19:34-51.
11. Burns, K. S. (2003). Attitude toward the online advertising format: A reexamination of the attitude toward the ad model in an online advertising context. Unpublished doctoral dissertation. Gainesville: University of Florida.
12. Bush A.J., Smith R., Martin C. The influence of consumer socialization variables on attitude toward advertising: A comparison of African-American and Caucasians. Journal of Advertising 1999, 28(3):13-24.
13. Cohen J.B. The role of affect in categorization: Towards a reconsideration of the concept of attitude. Advances in Consumer Research 1982, 9:94-100.
14. Copeland R., Frisby W., McCarville R. Understanding the sport sponsorship process from a corporate perspective. Journal of Sport Management 1996, 10:32-48.
15. Cowley E., Page K., Handel R.H. Attitude toward advertising implications for the World Wide Web. Proceedings of Australian & New Zealand marketing academy conference 2000, 463-467.
16. Crimmins J., Horn M. Sponsorship: From management ego trip to marketing success. Journal of Advertising 1996, 27(1):1-22.
17. Cuneen J., Hannan M. Intermediate measures and recognition testing of sponsorship advertising at an LPGA tournament. Sport Marketing Quarterly 1993, 2(1):47-56.
18. Deutsch A. Sports broadcasting and virtual advertising: Defining the limits of copyright law and the law of unfair competition. Marquette Sports Law Review 2000, 11(1):41-86.
19. Donthu N., Cherian J., Bhargava M. Factors influencing recall of outdoor advertising. Journal of Advertising Research 1993, 33(3):64-72.
20. Ducoffe R.H. How consumers assess the value of advertising. Journal of Current Issues and Research in Advertising 1995, 17(1):1-18.
21. Ducoffe R.H. Advertising value and advertising on the web. Journal of Advertising Research 1996, 36(5):21-35.
22. Eagly A.H., Chaiken S. Attitude structure and function. The handbook of social psychology 1998, 269-322. McGraw-Hill, New York. D.T. Gilbert, S.T. Fiske, G. Lindzey (Eds.).
23. Fishbein M. An investigation of the relationships between beliefs about an object and the attitude toward the object. Human Relations 1963, 16:233-240.
24. Fishbein M. A consideration of beliefs, and their role in attitude measurement. Readings in attitude theory and measurement 1967, 257-266. John Wiley & Sons, Inc., New York. M. Fishbein (Ed.).
25. Fiske S.T. Schema-triggered affect: Application to social perception. Affect and cognition: The 17th annual Carnegie symposium on cognition 1982, 55-78. Erlbaum, Hillsdale, NJ. M.S. Clark, S.T. Fiske (Eds.).
26. Ford G.T., Smith D.B., Swasy J.L. Consumer skepticism of advertising claims: Testing hypotheses from the economics of information. Journal of Consumer Research 1990, 16:433-441.
27. Friedmann R., Zimmer M. The role of psychological meaning in advertising. Journal of Advertising 1988, 17(1):41-48.
28. Galbraith J.K. The new industrial state 1967, Houghton Mifflin, Boston.
29. Grimes G.A., Hough M.G., Signorella M.L. User attitudes toward spam and online behaviors in three age groups. Paper presented at the ACM conference on universal usability 2003 November, 2003.
30. Gwinner K., Swanson S.R. A model of fan identification: Antecedents and sponsorship outcomes. Journal of Service Marketing 2003, 17(3):275-294.
31. Harshaw C., Turner E. Assessing the recognition of perimeter advertising signage by television viewers of NASCAR Winston Cup Events. Sport Marketing Quarterly 1999, 8(4):35-41.
32. James W.L., Kover A. Observations: Do overall attitudes toward advertising affect involvement with specific advertisements?. Journal of Advertising Research 1992, 32(5):78-83.
33. Korgaonkar P.K., Karson E.J., Akaah I. Direct marketing advertising: The assents, the dissents, and the ambivalents. Journal of Advertising Research 1997, 37:41-55.
34. Kropp F., Lavack A.M., Holden S., Dalakas V. Attitude toward beer and tobacco sports sponsorships. Sport Marketing Quarterly 1999, 8(3):49-58.
35. Larkin E.F. A factor analysis of college student attitudes toward advertising. Journal of Advertising 1977, 6(2):42-46.
36. Lee S., Lumpkin J. Differences in attitudes toward TV advertising: VCR usage as a moderator. International Journal of Advertising 1992, 11(4):333-342.
37. Lee W.N., Katz H. New media, new message: An initial inquiry into audience reactions to advertising on videocassettes. Journal of Advertising Research 1993, 33(1):74-85.
38. Lutz R.J. Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. Psychological processes and advertising effects theory, research, and application 1985, 45-63. Lawrence Erlbaum Associates, Hillsdale, NJ. L.F. Alwitt, A.A. Mitchell (Eds.).
39. Lyberger M.R., McCarthy L. An analysis of volume consumption, consumer interest and perceptions of sport sponsorship as they relate to the Super Bowl. International Journal of Sports Marketing and Sponsorship 2001, 3(4):429-448.
40. MacKenzie S.B., Lutz R.J. An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing 1989, 53:48-65.
41. Meenaghan T. Understanding sponsorship effects. Psychology and Marketing 2001, 18(2):95-122.
42. Mehta A. Advertising attitudes and advertising effectiveness. Journal of Advertising Research 2000, 40(3):67-72.
43. Mervis C.B., Rosch E. Categorization of natural objects. Annual Review of Psychology 1981, 32:89-115.
44. Mittal B. Public assessment of TV advertising: Faint praise and harsh criticism. Journal of Advertising Research 1994, 34(1):35-53.
45. Muehling D.D. An investigation of factors underlying attitude toward advertising in general. Journal of Advertising 1987, 16(1):32-40.
46. Norris V. The economic effects of advertising: A review of the literature. Current Issues and Research in Advertising 1984, 7(2):39-134.
47. Osgood C.E., Suci G.J., Tannenbaum P.H. The measurement of meaning 1957, University of Illinois Press, Urbana, IL.
48. Pollay R.W. The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing 1986, 50(2):18-36.
49. Pollay R.W., Mittal B. Here's the beef: Factors, determinants, and segments in consumer criticism of advertising. Journal of Marketing 1993, 57(3):99-114.
50. Pyun D.Y., James J.D., Kwon H.H. A reexamination of the factor structure of beliefs about advertising through sport: A Singapore case. Proceedings of the 6th annual conference of the sport marketing association, vol. 6 2008, 171-179.
51. Richins M. Social comparison and the idealized images of advertising. Journal of Consumer Research 1991, 18:71-83.
52. Rosch E., Mervis C.B. Family resemblances: Studies in the internal structure of categories. Cognitive Psychology 1975, 7:573-605.
53. Rosenberg M.J., Hovland C.I. Cognitive, affective, and behavioral components of attitudes. Attitude organization and change: An analysis of consistency among attitude components 1960, 1-14. Yale University Press, New Haven, CT. C.I. Hovland, M.J. Rosenberg (Eds.).
54. Russell J.T., Lane W.R. Kleppner's advertising procedure 1990, Prentice Hall, Englewood Cliffs, NJ. 11th ed.
55. Sandler D.M., Shani D. Olympic sponsorship vs. 'ambush marketing': Who gets the gold?. Journal of Advertising Research 1989, 29(4):9-14.
56. Schlossberg H. Sports marketing 1996, Blackwell Publishers, Inc., Cambridge, MA.
57. Schlosser A.E., Shavitt S., Kanfer A. Survey of Internet users' attitudes toward Internet advertising. Journal of Interactive Marketing 1999, 13(3):34-54.
58. Shank M.D. Sports marketing: A strategic perspective 1999, Prentice-Hall, Inc., Upper Saddle River, NJ.
59. Shavitt S., Lowrey P., Haefner J. Public attitude toward advertising: More favorable than you might think. Journal of Advertising Research 1998, 38(4):7-22.
60. Shimp T.A. Attitude toward the ad as a mediator of consumer brand choice. Journal of Advertising 1981, 10(2):9-15.
61. Stotlar D.K., Bennett C.A. An analysis of in-game advertising for NCAA basketball. The Cyber-Journal of Sport Marketing 2000, 4(1).
62. Susan M. Consumer knowledge: Effects on evaluation strategies mediating consumer judgments. Journal of Consumer Research 1985, 12:31-42.
63. Tharp M., Scott L.M. The role of marketing processes in creating cultural meaning. Journal of Macromarketing 1990, 10:47-60.
64. Thurstone L.L. Attitude can be measured. American Journal of Sociology 1928, 33:529-554.
65. Triff M., Benningfield D.B., Murhpy J.H. Advertising ethics: A study of public attitudes and perceptions. Proceedings of the American Academy of Advertising 1987, 50-54. F. Leasley (Ed.).
66. Turco D.M. The effects of courtside advertising on product recognition and attitude change. Sport Marketing Quarterly 1996, 5(4):11-15.
67. Turley L., Shannon J. The impact of effectiveness of advertisements in a sports arena. Journal of Service Marketing 2000, 14(4):323-336.
68. Wells W.D., Moriarty S., Burnett J. Advertising: Principles and practice 2005, Prentice Hall, Inc., Upper Saddle River, NJ. 7th ed.
69. Yelkur R., Tomkovick C., Traczyk P. Super Bowl advertising effectiveness: Hollywood finds the games gold. Journal of Advertising Research 2004, 44(1):143-158.
70. Zanot E. Public attitudes toward advertising. Proceedings of the American Academy of Advertising: Advertising in a new age 1981, American Academy of Advertising, Provo, UT.
71. Zanot E. Public attitudes towards advertising: The American experience. International Journal of Advertising 1984, 3(1):3-15.