Are brand-equity measures associated with business-unit financial performance? Empirical evidence from the Netherlands

Journal of Accounting, Auditing and Finance

Volumn 25, Issue 4, 2010, Pages 645-671

  Verbeeten, Frank H M ^a   Vijn, Pieter ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b NYENRODE BUSINESS UNIVERSITY   (Netherlands)

Author keywords

Brand equity; Business unit; Financial performance; Nonfinancial performance measures; Predictive ability

Indexed keywords

EID: 78651392904     PISSN: 0148558X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0148558X1002500408     Document Type: Article

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