Social marketing and public policies for health: Campaign to promote smoke-free spaces in Mexico;Mercadotecnia social y políticas públicas de salud: campaña para promover espacios libres de humo de tabaco en México

Salud Publica de Mexico

Volumn 52, Issue SUPPL.2, 2010, Pages

  Villalobos, Víctor ^a   Ortiz Ramírez, Olivia ^a,b   Thrasher, James F ^a,c   Arillo Santillán, Edna ^a   Pérez Hernández, Rosaura ^a   Cedill, Claudia ^d   González, Wendy ^c  

^a INSTITUTO NACIONAL DE SALUD PÚBLICA   (Mexico)

^b Genes AC   (Mexico)

^c Universidad de Carolina del Sur   (United States)

^d World Lung Foundation   (Mexico)

Author keywords

Mass media; Public policy; Social marketing; Tobacco; Tobacco smoke pollution

Indexed keywords

ADULT; ARTICLE; HEALTH PROMOTION; HUMAN; MEXICO; MIDDLE AGED; POLICY; SMOKING; SOCIAL MARKETING;

ADULT; HEALTH PROMOTION; HUMANS; MEXICO; MIDDLE AGED; PUBLIC POLICY; SMOKING; SOCIAL MARKETING;

EID: 78651260924     PISSN: 00363634     EISSN: 16067916     Source Type: Journal    
DOI: None     Document Type: Article

References (35)

1. Alamar B, Glantz SA. Effect of increased social unacceptability of cigarette smoking on reduction in cigarette consumption. Am J Public Health 2006;96(8):1359-63.
2. Jacobson PD, Zapawa LM. Clean indoor air restrictions. In: Rabin RL, Sugarman SD, editors. Regulating tobacco. New York: Oxford University Press; 2001. p. 207-244.
3. Thrasher J, Boado M, Sebrié E, Bianco E. Smoke-free policies and the social acceptability of smoking in Uruguay and Mexico. Nicotine & Tobacco Research 2009;11(6):591-599.
4. Thrasher J, Reynales-Shigematsu L, Baezconde-Garbanati L, Villalobos V, Téllez-Girón P, Arillo-Santillán E, et al. Promoting the effective translation of the Framework Convention on Tobacco Control: A case study of challenges and opportunities for strategic communications in Mexico. Evaluation & the Health Professions 2008;31(2):145-166.
5. Hamilton WL, Biener L, Brennan RT. Do local tobacco regulations influence perceived smoking norms? Evidence from adult and youth surveys in Massachusetts. Health Education Research 2007.
6. Barnoya J, Glantz SA. Tobacco industry success in preventing regulation of secondhand smoke in Latin America: The "Latin Project". Tob Control 2002;11(4):305-314.
7. Sebrié EM, Glantz SA. "Accommodating" smoke-free policies: tobacco industry's Courtesy of Choice programme in Latin America. Tob Control 2008;16(5):e6.
8. Llaguna S, Dorantes-Alonso A, Thrasher J, Villalobos V, Besley J. Análisis de la cobertura del tema de tabaco en medios impresos mexicanos. [Analysis of coverage of the tobacco issue in mexican print media]. Salud Publica Mex 2008;50(S3).
9. Warner K. The need for, and Value of, a Multi-level approach to disease prevention:the case of tobacco control. In: Smedley B, Syme L, editors. Promoting Health: Intervention Strategies from Social and Behavioral Research. Washington, DC: National Academy Press; 2000.
10. Berkowitz J, Huhman M, Heitzler C, Potter L, Nolin M, Banspach S. Overview of formative, process, and outcome evaluation methods used in the VERB campaign. Am J Prev Med 2008;34(6S):S222-9.
11. Fraze J, Uhrig J, Davis K, Taylor M. Applying core principles to the design and evaluation of the 'Take Charge. Take the Test' campaign: what worked and lessons learned. Public Health 2009;123(1S):e23-30.
12. Sallis J, Owen N. Ecological Models. In: Glanz K, editor. Health Behavior and Health Education. Theory, research and practice. 2nd ed. San Francisco: Jossey-Bass; 1997.
13. Cohen DA, Scribner RA, Farley TA. A Structural Model of Health Behavior: A Pragmatic Approach to Explain and Influence Health Behaviors at the Population Level. Preventive Medicine 2000;30(2):146-54.
14. Montaño D. The theory of reasoned action and the theory of planned behavior. In: Glanz K, editor. Health Behavior and Health Education. Theory, research and practice. 2nd ed. San Francisco: Jossey-Bass; 1997.
15. Thrasher J, Besley J, Gonzales M. Perceived justice and popular support for public health laws: Citizens' perceptions of comprehensive smoke-free legislation in Mexico City. Social Science & Medicine 2010;70:787-93.
16. Feltraco A, Gutierrez K. Campaign development took kit: An international guide for planning and implementing stop smoking campaigns. Brantford, ON: Global Dialogue for Stop Smoking Campaigns; 2007.
17. Kotler P, Lee N. Social marketing: Influencing behaviors for good. 3rd ed. London: Sage; 2007.
18. Thi Hoang Anh P, Greg C, Cotter T, Gutierrez K. Guidelines for planning and implementing mass media advertising campaigns. In: International Union Against Tuberculosis and Lung Disease; 2008.
19. Thrasher JF, Pérez-Hernández R, Swayamkapala K, Arillo-Santillán E, Bottai M. Policy support, norms, and secondhand smoke exposure before and after implementation of a comprehensive smoke-free policy in Mexico City. Am J Public Health. Epub 2010 May 13.
20. González-Roldan J. Abogacía para el control del tabaco en México. Salud Publica Mex 2008;50(S3):S391-S400.
21. Goldman LK, Glantz SA. Evaluation of antismoking advertising campaigns. JAMA 1998;279(10):772-777.
22. Kosir M, Gutierrez K. Lessons learned globally from secondhand smoke mass media campaigns. Saint Paul MN, USA: Global Dialogue for Effective Stop Smoking Campaigns; 2009.
23. Office-of-Tobacco-Control. Smoke-free workplaces in Ireland: A one-year review Clane, Ireland; 2005.
24. Instituto-Nacional-de-Salud-Pública. 2008. Porque todos respiramos lo mismo. Material de Campaña. Accesado en Marzo, 2010. http://67.199.72.89/mmrNew/eng_ad_sameAir.html.
25. National-Cancer-Institute. The role of media in promoting and reducing tobacco use In: Tobacco Control Monograph Bethesda, M.D.: Department of Health and Human Services; 2008.
26. Snyder L, Hamilton M, Mitchell E, Kiwanuka-Tondo J, Fleming-Milici F, Proctor D. A meta-analysis of the effect of mediated health communication campaigns on behavior change in the United States. Journal of Health Communication 2004;9:71-96.
27. Snyder L, Hamilton M. A meta-analysis of US health campaign effects on behavior: Emphasize enforcement, exposure, and new information, and beware the secular trend. In: Hornik R, editor. Public health communication: Evidence for behavior change. Mahwah, NJ: Erlbaum; 2002. p. 357-383.
28. Glanz K, Lewis M, editors. Health Behavior and Health Education. Theory, research and practice. 3rd ed. San Francisco: Jossey-Bass; 2002.
29. Warner K. The need for, and Value of, a Multi-level approach to disease prevention:the case of tobacco control. In: Smedley B, Syme L, editors. Promoting Health: Intervention Strategies from Social and Behavioral Research. Washington, DC: National Academy Press; 2000.
30. Institute-of-Medicine. Change in the 21st Century: Improving the Health of Diverse Populations. Speaking of health: assessing health communication strategies for diverse populations. In: Committee-on-Health-and-Behavior I-o-M, editor. Research, Practice and Policy: National Academy Press; 2002.
31. Institute-of-Medicine. Health and Behavior: The Interplay of Biological, Behavioral and Societal Influences. In: Committee-on-Health-and-Behavior I-o-M, editor. Research, Practice and Policy: National Academy Press; 2001.
32. Farrelly M, Healton C, Davis K, Messeri P. Getting to the Truth: Evaluating National Tobacco Countermarketing Campaigns. Am J Public Health 2002;92(6):901-907.
33. Thrasher J, Jackson C. Mistrusting companies, mistrusting the tobacco industry: Clarifying the context of tobacco prevention efforts that focus on the tobacco industry. Journal of Health & Social Behavior 2006;47(4):406-422.
34. Thrasher J, Niederdeppe J, Jackson C, Farrelly M. Using anti-tobacco industry messages to prevent smoking among high-risk youth. Health Education Research 2006;21(3):325-337.
35. Thrasher J, Swayampakala K, Arillo-Santillán E, Sebrié E, Walseman K, Bottai M. Differential impact of local and federal smoke-free legislation in Mexico: A longitudinal study of campaign exposure, support for smoke-free policies and secondhand tobacco smoke exposure among adult smokers. Salud Publica Mex.