Applying core principles to the design and evaluation of the 'Take Charge. Take the Test' campaign: What worked and lessons learned

Public Health

Volumn 123, Issue SUPPL. 1, 2009, Pages

  Fraze, J L ^a   Uhrig, J D ^c   Davis, K C ^c   Taylor, M K ^b   Lee, N R ^d   Spoeth, S ^e   Robinson, A ^b   Smith, K ^f   Johnston, J ^a   McElroy, L ^a  

^a CENTERS FOR DISEASE CONTROL AND PREVENTION   (United States)

^b Porter Novelli   (United States)

^c RTI INTERNATIONAL   (United States)

^d Social Marketing Services Inc   (United States)

^e Spoeth Strategic Communications Inc   (United States)

^f KLS Public Relations ^*  (United States)

Author keywords

African Americans; formative research; HIV testing; HIV AIDS; social marketing

Indexed keywords

ACQUIRED IMMUNE DEFICIENCY SYNDROME; AFRICAN AMERICAN; HUMAN IMMUNODEFICIENCY VIRUS; MARKETING; PUBLIC HEALTH;

ADVERTIZING; ARTICLE; HEALTH BEHAVIOR; HEALTH BELIEF MODEL; HEALTH CARE DELIVERY; HEALTH PROMOTION; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; INFORMATION DISSEMINATION; INTERNET; INTERPERSONAL COMMUNICATION; INTERVIEW; MEDICAL RESEARCH; MOTIVATION; SOCIAL MARKETING; TELECOMMUNICATION; TELEPHONE; THEORY OF PLANNED BEHAVIOR; VIRUS IDENTIFICATION;

AFRICAN AMERICANS; FEMALE; FOCUS GROUPS; HIV SEROPOSITIVITY; HUMANS; INTERVIEWS AS TOPIC; MALE; MASS MEDIA; MASS SCREENING; PROGRAM DEVELOPMENT; PROGRAM EVALUATION; SOCIAL MARKETING;

HUMAN IMMUNODEFICIENCY VIRUS;

EID: 70349739354     PISSN: 00333506     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.puhe.2009.08.006     Document Type: Article

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