Optimal reverse channel structure for consumer product returns

Marketing Science

Volumn 29, Issue 6, 2010, Pages 1071-1085

  Shulman, Jeffrey D ^a   Coughlan, Anne T ^b   Savaskan, R Canan ^c  

^a UNIVERSITY OF WASHINGTON   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

^c SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

Channels of distribution; Pricing; Reverse logistics

Indexed keywords

EID: 78650745359     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1100.0578     Document Type: Article

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