Return policies and the optimal level of "Hassle"

Journal of Economics and Business

Volumn 50, Issue 5, 1998, Pages 445-460

  Davis, Scott ^a   Hagerty, Michael ^b   Gerstner, Eitan ^b  

^a Strategic Marketing Decisions   (United States)

^b UNIVERSITY OF CALIFORNIA AT DAVIS   (United States)

Author keywords

Customer satisfaction; Money back guarantees; Return policies

Indexed keywords

EID: 0000793040     PISSN: 00129933     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0148-6195(98)00013-7     Document Type: Article

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