Consumers' responses to participation and customization in food services: A cultural perspective

Journal of Hospitality Marketing and Management

Volumn 20, Issue 1, 2010, Pages 24-39

  Kuo, Pei Jou ^a   Cranage, David A ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Cultural orientation; Customer participation; Customization; Food services; Self serving bias

Indexed keywords

EID: 78650052055     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2010.514550     Document Type: Article

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