Electronic word-of-mouth: A genre approach to consumer communities

International Journal of Web Based Communities

Volumn 4, Issue 3, 2008, Pages 284-301

  Pollach, Irene ^a  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

Author keywords

Computer mediated communication; Consumer communities; Consumer opinion websites; Genre analysis; Product reviews; Word of mouth

Indexed keywords

SOCIAL NETWORKING (ONLINE); SOFTWARE ENGINEERING;

COMPUTER MEDIATED COMMUNICATION; CONSUMER COMMUNITIES; CONSUMER OPINION WEBSITES; GENRE ANALYSIS; PRODUCT REVIEWS; WORD OF MOUTH;

WEBSITES;

EID: 78649851916     PISSN: 14778394     EISSN: 17418216     Source Type: Journal    
DOI: 10.1504/IJWBC.2008.019190     Document Type: Article

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