Value creation in virtual communities: The case of a healthcare web site

International Journal of Pharmaceutical and Healthcare Marketing

Volumn 2, Issue 4, 2008, Pages 321-337

  Misra, Ram ^a   Mukherjee, Avinandan ^a   Peterson, Richard ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Communities; Group discussion; Health services; Internet; Networking

Indexed keywords

EID: 78649232545     PISSN: 17506123     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506120810922358     Document Type: Article

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