Applying the environmental propensity framework: A segmented approach to hybrid electric vehicle marketing strategies

Journal of Marketing Theory and Practice

Volumn 18, Issue 4, 2010, Pages 377-393

  Oliver, Jason ^a   Rosen, Deborah ^b  

^a EAST CAROLINA UNIVERSITY   (United States)

^b UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958512029     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180405     Document Type: Article

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