Using data fusion to enrich customer databases with survey data for database marketing

Studies in Fuzziness and Soft Computing

Volumn 258, Issue , 2010, Pages 113-130

  Van Der Putten, Peter ^a   Kok, Joost N ^a  

^a LEIDEN UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958157541     PISSN: 14349922     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-15606-9_11     Document Type: Article

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