The application and validation of data fusion

International Journal of Market Research

Volumn 40, Issue 3, 1998, Pages 185-205

  Jephcott, Jonathan ^a,c   Bock, Timothy ^b  

^a Taylor Nelson Sofres   (New Zealand)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c ACNielsen   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042880548     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078539804000301     Document Type: Article

References (14)

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11. CLEMENS, JOHN. (1989). The marriage of BARB and G-Track: a data fusion case study - the case for divorce! Admap, December.
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13. DARKOW, MICHAEL. (1996). Compatible or not? Results of a single source field experiment within a TV audience research panel. Marketing and Research Today, August.
14. EHRENBERG, A.S.C. & UNCLES, MARK D. (1997). Dirichlet-type markets: a review (Parts I & II). School of Marketing Working Paper Series. OMWP Series, University of New South Wales. 97/1.