The importance of appearing competent: An analysis of corporate impression management strategies on the World Wide Web

Public Relations Review

Volumn 33, Issue 3, 2007, Pages 343-345

  Connolly Ahern, Colleen ^a   Broadway, S Camille ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Corporate identity; Impression management; Internet; Two way communications; World Wide Web

Indexed keywords

EID: 34547412107     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2007.05.017     Document Type: Article

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