Automatically Activated Attitudes as Mechanisms for Message Effects: The Case of Alcohol Advertisements

Communication Research

Volumn 37, Issue 5, 2010, Pages 620-643

  Goodall, Catherine E ^a   Slater, Michael D ^b  

^a KENT STATE UNIVERSITY   (United States)

^b OHIO STATE UNIVERSITY   (United States)

Author keywords

attitudes; automatic; implicit; message processing

Indexed keywords

EID: 77957858878     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650210374011     Document Type: Article

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