What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities

Industrial Marketing Management

Volumn 39, Issue 7, 2010, Pages 1063-1068

  Guesalaga, Rodrigo ^a   Johnston, Wesley ^b  

^a PONTIFICIA UNIVERSIDAD CATÓLICA DE CHILE   (Chile)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Key account management; Relationship marketing; Sales management; Strategic customers

Indexed keywords

EID: 77956884571     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.12.008     Document Type: Article

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