The effect of franchisor brand name capital and competency on the cost of fast-food franchise

Journal of Hospitality and Tourism Research

Volumn 22, Issue 2, 1998, Pages 188-200

  Roh, Yae Sock ^a  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

Brand name capital; Competency; Franchise costs

Indexed keywords

EID: 0008011340     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/109634809802200206     Document Type: Article

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