Marketing research with telephone surveys: Is it time to change?

Journal of Global Marketing

Volumn 23, Issue 4, 2010, Pages 321-332

  Vicente, Paula ^a   Reis, Elizabeth ^a  

^a INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

Author keywords

Coverage bias; Fixed telephones; Marketing research; Mobile phones; Surveys

Indexed keywords

EID: 77956514675     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2010.504521     Document Type: Article

References (19)

1. Callegaro, M., & Poggio, T. (2004, August). Where can I call you? The mobile phone revolution and its impact on survey research and coverage error-A discussion of the Italian case. Paper presented at the 6th International Conference on Logic and Methodology, Amsterdam, Netherlands.
2. Dolnicar, S. (2003). Using cluster analysis for market segmentation: Typical misconceptions, established methodological weaknesses and some recommendations for improvement. Australasian Journal of Market Research, 11, 5-12.
3. European Commission. (2006). Eurobarometer 269. Brussels: European Commission.
4. European Commission. (2007). Eurobarometer 274. Brussels: European Commission.
5. European Commission. (2008). Eurobarometer 293. Brussels: European Commission.
6. Groves, M., Biemer, P., Lyberg, L., Massey, J., Nicolls, W., & Waksberg, J. (2001). Telephone survey methodology. New York: Wiley.
7. Groves, R., Fowler, F., Jr., Couper, M., Lepkowski, J., Singer, E., & Tourangeau, R. (2004). Survey methodology. Hoboken, NJ: Wiley.
8. Keeter, S. (2006). The impact of cell phone noncoverage bias on polling in the 2004 presidential election. Public Opinion Quarterly, 70, 88-98.
9. Keeter, S.,Kennedy, C., Clark, A., Tompson, T.,& Mokrzycki, M. (2007). What's missing from national landline RDDsurveys? The impact of the growing cell-only population. Public Opinion Quarterly, 71, 772-792.
10. Kuusela, V., & Simpanen, M. (2002). Effects of mobile phones on telephone survey practices and results. Paper presented at the International Conference on Intelligent Computing, Copenhagen, Denmark.
11. Lavrakas, P., Shuttles, C., Steeh, C., & Fienberg, H. (2007). The state of surveying cell phone numbers in the United States: 2007 and beyond. Public Opinion Quarterly, 71, 840-854.
12. Lepkowski, J., Tucker, C., Brick, M., & De Leeuw, E. (2007). Advances in telephone survey methodology. New York: Wiley.
13. Littlechild, S. (2006) Mobile terminations charges: Calling party pays versus receiving party pays. Telecommunications Policy, 30, 242-277.
14. Organisation for Economic Co-operation and Development (OECD). (2000). Cellular mobile pricing structures and trends, 19 May. Retrieved from http://www.oecd.org/dataoecd/54/42/2538118.pdf
15. Roy, G., & Vanheuverzwyn, A. (2002). Mobile phone in sample surveys. Paper presented at the International Conference on Intelligent Computing, Copenhagen, Denmark.
16. Vehovar, V., Belak, E., Batagelj, Z., & Cikic, S. (2004). Mobile phone surveys: The Slovenian case study. Metodoloski Zvezki, 1, 1-19.
17. Vicente, P., & Reis, E. (2009). The mobile-only population in Portugal and its impact in a dual frame telephone survey. Survey Methods Research, 3, 105-111.
18. Vicente, P., & Reis, E., & Santos, M. (2009). Using mobile phones for survey research: A comparison with fixed phones. International Journal of Market Research, 51, 613-633.
19. Wedel, M., & Kamakura,W. (1998). Market segmentation: Conceptual and methodological foundations. Boston: Kluwer.