Islamic branding: A conceptualization of related terms

Journal of Brand Management

Volumn 18, Issue 1, 2010, Pages 34-49

  Alserhan, Baker Ahmad ^a  

^a UNITED ARAB EMIRATES UNIVERSITY   (United Arab Emirates)

Author keywords

brand Islamization; halal; Islamic branding; Islamic brands; Islamic products

Indexed keywords

EID: 77956479592     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2010.18     Document Type: Article

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