The impact of company type and corporate social responsibility messaging on consumer perceptions

Journal of Financial Services Marketing

Volumn 15, Issue 2, 2010, Pages 126-135

  Mattila, Anna S ^a   Hanks, Lydia ^a   Kim, Ellen Eun Kyoo ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

advertisement; corporate social responsibility; distrust; financial services; mortgage

Indexed keywords

EID: 77956388198     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2010.10     Document Type: Article

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