A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH

Advances in International Marketing

Volumn 15, Issue , 2004, Pages 33-73

  Odekerken Schröder, Gaby ^a   Wulf, Kristof De ^a   Reynolds, Kristy E ^a  

^a NONE

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EID: 36148972083     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(04)15003-5     Document Type: Review

References (104)