Social networks and marketing: Potential and pitfalls

International Journal of Electronic Marketing and Retailing

Volumn 3, Issue 3, 2010, Pages 202-220

  Singh, Tanuja ^a   Cullinane, Joe ^b  

^a ST MARY'S UNIVERSITY   (United States)

^b Cullinane Media   (United States)

Author keywords

Digital communities; Electronic marketing; Marketing on social networks; Social networks; Strong and weak ties

Indexed keywords

EID: 77956048929     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2010.034829     Document Type: Article

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