Ranking for the conversion funnel

SIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval

Volumn , Issue , 2010, Pages 146-153

  Bagherjeiran, Abraham ^a   Hatch, Andrew ^a   Ratnaparkhi, Adwait ^a  

^a YAHOO INC   (United States)

Author keywords

Experimentation; Measurement

Indexed keywords

ACTION SEQUENCES; CONTEXTUAL ADVERTISINGS; EFFICIENT SYSTEMS; EXPERIMENTATION; ON-LINE TRAFFIC; RANKING FUNCTIONS; RANKING METHODS; SITE VISITS;

INFORMATION RETRIEVAL;

EXPERIMENTS;

EID: 77956013873     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1835449.1835476     Document Type: Conference Paper

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