A silver lining of standing in line: Queuing increases value of products

Journal of Marketing Research

Volumn 47, Issue 4, 2010, Pages 713-724

  Koo, M ^a   Fishbach, Ayelet ^b  

^a Sungkyunkwan University   (South Korea)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Line; Queue; Value; Wait

Indexed keywords

EID: 77955687559     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.47.4.713     Document Type: Article

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