Effects of 3D virtual haptics force feedback on brand personality perception: The mediating role of physical presence in advergames

Cyberpsychology, Behavior, and Social Networking

Volumn 13, Issue 3, 2010, Pages 307-311

  Jin, Seung A Annie ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ANALYSIS OF VARIANCE; ARTICLE; AWARENESS; CAR DRIVING; COMPUTER INTERFACE; COMPUTER SIMULATION; CONSUMER; FEEDBACK SYSTEM; FEMALE; HUMAN; MALE; PSYCHOLOGICAL ASPECT; PSYCHOMOTOR PERFORMANCE; RECREATION; REFERENCE VALUE; STIMULATION; THREE DIMENSIONAL IMAGING; TOUCH;

ADULT; ADVERTISING AS TOPIC; ANALYSIS OF VARIANCE; AUTOMOBILE DRIVING; AWARENESS; COMPUTER SIMULATION; CONSUMER PARTICIPATION; FEEDBACK; FEMALE; HUMANS; IMAGING, THREE-DIMENSIONAL; MALE; PHYSICAL STIMULATION; PSYCHOMOTOR PERFORMANCE; REFERENCE VALUES; TOUCH PERCEPTION; USER-COMPUTER INTERFACE; VIDEO GAMES; YOUNG ADULT;

EID: 77955646172     PISSN: 21522715     EISSN: 21522723     Source Type: Journal    
DOI: 10.1089/cyber.2009.0098     Document Type: Article

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