A conceptual framework on mobile commerce acceptance and usage among Malaysian consumers: The influence of location, privacy, trust and purchasing power

WSEAS Transactions on Information Science and Applications

Volumn 7, Issue 5, 2010, Pages 661-670

  Sreenivasan, Jayashree ^a   Mohd Noor, Mohd Nazri ^b  

^a Jalan Multimedia   (Malaysia)

^b UNIVERSITI TEKNOLOGI MARA   (Malaysia)

Author keywords

Consumer acceptance; Location; Mobile commerce; Privacy; Purchasing power; Trust

Indexed keywords

CONCEPTUAL FRAMEWORKS; CONSUMER ACCEPTANCE; ELECTRONIC MARKETING; EXTENSION MODELS; HIGH FREQUENCY; M-COMMERCE; MALAYSIANS; MASS MEDIA; MOBILE COMMERCE; MUTUAL BENEFIT; PRODUCTS AND SERVICES; PURCHASING POWER;

ELECTRONIC COMMERCE; INFORMATION MANAGEMENT; INTERNET; LAPTOP COMPUTERS; PERSONAL DIGITAL ASSISTANTS; SALES; TELECOMMUNICATION EQUIPMENT;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 77955142603     PISSN: 17900832     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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