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Volumn , Issue , 2010, Pages 287-296

Strategy and mechanism lessons from the first ad auctions trading agent competition

Author keywords

ad auctions; empirical mechanism design

Indexed keywords

AUCTION MECHANISMS; MECHANISM DESIGN; STRATEGIC BEHAVIOR; TRADING AGENT COMPETITION;

EID: 77954781620     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1807342.1807389     Document Type: Conference Paper
Times cited : (16)

References (24)
  • 1
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    • Sponsored search auctions with Markovian users
    • Fourth International Workshop on Internet and Network Economics, Shanghai
    • G. Aggarwal, J. Feldman, S. Muthukrishnan, and M. Pal. Sponsored search auctions with Markovian users. In Fourth International Workshop on Internet and Network Economics, LNCS 5385, pages 621-628, Shanghai, 2008.
    • (2008) LNCS , vol.5385 , pp. 621-628
    • Aggarwal, G.1    Feldman, J.2    Muthukrishnan, S.3    Pal, M.4
  • 4
    • 77954777807 scopus 로고    scopus 로고
    • Optimal auction design in a multi-unit environment: The case of sponsored search auctions
    • forthcoming
    • B. Edelman and M. Schwarz. Optimal auction design in a multi-unit environment: The case of sponsored search auctions. American Economic Review, forthcoming.
    • American Economic Review
    • Edelman, B.1    Schwarz, M.2
  • 5
    • 35448949581 scopus 로고    scopus 로고
    • Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords
    • B. Edelman, M. Ostrovsky, and M. Schwarz. Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords. American Economic Review, 97: 242-259, 2007.
    • (2007) American Economic Review , vol.97 , pp. 242-259
    • Edelman, B.1    Ostrovsky, M.2    Schwarz, M.3
  • 7
    • 77954783335 scopus 로고    scopus 로고
    • Designing the Ad Auctions game for the Trading Agent Competition
    • E. David, E. Gerding, D. Sarne, and O. Shehory, editors, Agent-Mediated Electronic Commerce: Designing Trading Strategies and Mechanisms for Electronic Markets, Springer-Verlag
    • P. R. Jordan and M. P. Wellman. Designing the Ad Auctions game for the Trading Agent Competition. In E. David, E. Gerding, D. Sarne, and O. Shehory, editors, Agent-Mediated Electronic Commerce: Designing Trading Strategies and Mechanisms for Electronic Markets, Lecture Notes in Business Information Processing. Springer-Verlag, 2010.
    • (2010) Lecture Notes in Business Information Processing
    • Jordan, P.R.1    Wellman, M.P.2
  • 12
    • 36448980623 scopus 로고    scopus 로고
    • Revenue analysis of a family of ranking rules for keyword auctions
    • San Diego
    • S. Lahaie and D. M. Pennock. Revenue analysis of a family of ranking rules for keyword auctions. In Eighth ACM Conference on Electronic Commerce, pages 50-56, San Diego, 2007.
    • (2007) Eighth ACM Conference on Electronic Commerce , pp. 50-56
    • Lahaie, S.1    Pennock, D.M.2
  • 13
    • 84926096782 scopus 로고    scopus 로고
    • Sponsored search auctions
    • N. Nisan, T. Roughgarden, Éva Tardos, and V. Vazirani, editors, chapter 28, Cambridge University Press
    • S. Lahaie, D. M. Pennock, A. Saberi, and R. V. Vohra. Sponsored search auctions. In N. Nisan, T. Roughgarden, Éva Tardos, and V. Vazirani, editors, Algorithmic Game Theory, chapter 28, pages 699-716. Cambridge University Press, 2007.
    • (2007) Algorithmic Game Theory , pp. 699-716
    • Lahaie, S.1    Pennock, D.M.2    Saberi, A.3    Vohra, R.V.4
  • 14
    • 0019539240 scopus 로고
    • A perspective on the use of control variables to increase the efficiency of Monte Carlo simulations
    • S. S. Lavenberg and P. D. Welch. A perspective on the use of control variables to increase the efficiency of Monte Carlo simulations. Management Science, 27(3):322-335, 1981.
    • (1981) Management Science , vol.27 , Issue.3 , pp. 322-335
    • Lavenberg, S.S.1    Welch, P.D.2
  • 15
    • 0019924063 scopus 로고
    • Statistical results on control variables with applications to queueing network simulation
    • S. S. Lavenberg, T. L. Moeller, and P. D. Welch. Statistical results on control variables with applications to queueing network simulation. Operations Research, 30(1):182-202, 1982.
    • (1982) Operations Research , vol.30 , Issue.1 , pp. 182-202
    • Lavenberg, S.S.1    Moeller, T.L.2    Welch, P.D.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.