Information search behaviour among new car buyers: A two-step cluster analysis

IIMB Management Review

Volumn 22, Issue 1-2, 2010, Pages 5-15

  Satish, S M ^a   Bharadhwaj, Sivakumaran ^b  

^a INDIAN INSTITUTE OF MANAGEMENT   (India)

^b GREAT LAKES INSTITUTE OF MANAGEMENT   (India)

Author keywords

Automobile market; Cluster analysis; Information search; Search behaviour

Indexed keywords

EID: 77954634825     PISSN: 09703896     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.iimb.2010.03.005     Document Type: Article

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