PageSense: Style-wise web page advertising

Proceedings of the 19th International Conference on World Wide Web, WWW '10

Volumn , Issue , 2010, Pages 1273-1276

  Li, Lusong ^a   Mei, Tao ^b   Niu, Xiang ^a   Ngo, Chong Wah ^c  

^a BEIHANG UNIVERSITY   (China)

^b MICROSOFT RESEARCH ASIA   (China)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

multimodal relevance; web page advertising; web page style

Indexed keywords

MULTI-MODAL; NON-INTRUSIVE; ONLINE ADVERTISING; ORIGINAL STRUCTURES; SEMANTIC RELEVANCE; VISUAL EFFECTS; WEB PAGE;

SEMANTIC WEB; VISUAL COMMUNICATION;

WORLD WIDE WEB;

EID: 77954584294     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1772690.1772900     Document Type: Conference Paper

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