Disneyland paris: A case analysis demonstrating how glocalization works

Journal of Strategic Marketing

Volumn 18, Issue 3, 2010, Pages 223-237

  Matusitz, Jonathan ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Adaptation; Culture; Disney; Globalization; Glocalization; Marketing

Indexed keywords

EID: 77954201898     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903537014     Document Type: Article

References (91)

1. Adekola, A., & Sergi, B.S. (2007). Global business management. Burlington, VT: Ashgate.
2. Aliet, J. (2007). Convergence and glocalization - not counter-penetration and domestication: A response to Prof. Ali Mazrui. Alternatives: Turkish Journal of International Relations, 6(1), 1-14.
3. Andrews, D.L., & Ritzer, G. (2007). The grobal in the sporting glocal. Global Networks, 7, 135-153.
4. Appadurai, A. (1996). Modernity at large: Cultural dimensions of globalization. Minneapolis: University of Minnesota Press.
5. Archer, K. (2008). Cultures of globalization: Coherence, hybridity, contestation. New York: Routledge.
6. Aupperle, K.E., & Karimalis, G.N. (2001). Using metaphors to facilitate cooperation and resolve conflict: Examining the case of Disneyland Paris. Journal of Change Management, 2(1), 23-32.
7. Bartlett, C.A., & Ghoshal, S. (1989). Managing across borders: The transnational solution. Boston: Harvard Business School Press.
8. Bartlett, C.A., & Ghoshal, S. (1997). Transnational management: Text, cases, and readings in cross- border management. Boston: Irwin.
9. Brannen, M.Y. (2004). When Mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness. Academy of Management Review, 29, 593-616.
10. Brannen, M.Y., & Wilson, J.M., II. (1996). Recontextualization and internationalization: Lessons in transcultural materialism from the Walt Disney Company. CEMS Business Review, 1(1), 97-110.
11. Bryman, A. (1995). Disney and his worlds. New York: Routledge.
12. Bryman, A. (2006). Global implications of McDonaldization and Disneyization. In G. Ritzer (Ed.), McDonaldization: The reader (pp. 319-325). Thousand Oaks, CA: Pine Forge Press.
13. Capodagli, B., & Jackson, L. (2006). The Disney way: Harnessing the management secrets Disney in your company. Boston: McGraw-Hill.
14. Champin, F. (1992). Disney conquers Europe. House Beautiful, 134(11), 42-43.
15. Cheney, G., Christensen, L.T., Zorn, T.E., Jr, & Ganesh, S. (2004). Organizational communication in an age of globalization: Issues, reflections, practices. Prospect Heights, IL: Waveland Press.
16. Clarke, A., & Chen, W. (2007). International hospitality management: Concepts and cases. Boston: Butterworth-Heinemann.
17. Davies, P. (2006). Business, economics and enterprise: Teaching school subjects 11-19. London: Routledge.
18. de Nuve, T. (2007). The glocal and the singuniversal. Third Text, 21, 681-688.
19. DeRoo, R. (2006). The museum establishment and contemporary art: The politics of artistic display in France after 1968. Cambridge: University Press.
20. d'Hauteserre, A.M. (1999). The French mode of social regulation and sustainable tourism development: The case of Disneyland Paris. Tourism Geographies, 1(1), 86-107.
21. Dobbs, M. (1986). Mickey Mouse storms the Bastille. Across the Board, 23(4), 9-11.
22. Doz, Y., Santos, J., & Williamson, P. (2001). From global to metanational: Competing globally in the knowledge economy. Cambridge, MA: Harvard Business School Press.
23. Eric, Z. (2007). Glocalisation, art exhibitions and the Balkans. Third Text, 21, 207-210.
24. Fielding, L. (2008). Before the killing fields: Witness to Cambodia and the Vietnam War. London: I.B. Tauris.
25. Finnerty, J.D. (2007). Project financing: Asset-based financial engineering. New York: Wiley.
26. Friedman, T.L. (2005). The world is flat: A brief history of the twenty-first century. New York: Farrar, Strauss & Giroux.
27. Geist-Martin, P., Ray, E.B., & Sharf, B. (2003). Communicating health: Personal, cultural, and political complexities. Belmont, CA: Wadsworth Press.
28. Gitlin, T. (2007). Media unlimited: How the torrent of images and sounds overwhelms our lives. New York: Holt Paperbacks.
29. Green, D. (2007). Building a better mouse: The story of the electronic imagineers who designed Epcot. Orlando, FL: CreateSpace.
30. Guy, M.E., Newman, M.A., & Mastracci, S.H. (2008). Emotional labor: Putting the service in public service. Armonk, NY: M.E. Sharpe.
31. Hammond, J. (2008). Branding your business: Promoting your business, attracting customers and standing out in the market place. London: Kogan Page.
32. Hartley, R.F. (2007). Management mistakes and successes. New York: Wiley.
33. Holson, L.M. (2005, April 25). The Feng Shui Kingdom. New York Times, 154(53195), C1-C2.
34. Hymer, S. (1976). The international operations of national firms. Cambridge, MA: MIT Press.
35. Ingleby, J. (2006). Globalisation, glocalisation and mission. Transformation, 23(1), 49-53.
36. Jandt, F. (2007). An introduction to intercultural communication: Identities in a global community (5th ed.). Thousand Oaks, CA: Sage.
37. Jefferson, D.J. (1993, March 23). Cheap thrills. The Wall Street Journal, p. R11.
38. Kaikati, J.G., & Kaikati, A.M. (2003). A rose by any other name: Rebranding campaigns that work. Journal of Business Strategy, 24(6), 1-18.
39. Kapferer, J.N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. London: Kogan Page.
40. Kindleberger, C. (1969). American business abroad. New Haven, CT: Yale University Press.
41. Kogut, B. (1989). Research notes and communications: A note on global strategies. Strategic Management Journal, 10, 383-389.
42. Kogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capabilities, and the replication of technology. Organization Science, 3, 383-397.
43. Kostova, T. (1999). Transnational transfer of strategic organizational practices: A contextual perspective. Academy of Management Review, 24, 308-324.
44. Kostova, T., & Roth, K. (2002). Adoption of an organizational practice by subsidiaries of multinational corporations: Institutional and relational effects. Academy of Management Journal, 45, 215-233.
45. Kostova, T., & Roth, K. (2003). Social capital in multinational corporations and a micro-macro model of its formation. Academy of Management Review, 28, 297-317.
46. Kotabe, M., & Helsen, K. (2007). Global marketing management. New York: Wiley.
47. Lainsbury, A. (2000). Once upon an American dream: The story of Euro Disneyland. Lawrence: University of Kansas Press.
48. Lanquar, R. (1992). L'empire Disney. Paris: Presses Universitaires de France.
49. Lee, C.C. (2003). Media business strategies in the global era: From a 'connectivity' perspective. Mass Communication Research, 75, 1-36.
50. Liebowitz, J. (2006). Strategic intelligence: Business intelligence, competitive intelligence, and knowledge management. London: Auerbach.
51. Lymbersky, C. (2008). Market entry strategies: Text, cases and readings in market entry management. Hamburg, Germany: Management Laboratory Press.
52. Marr, M., & Fowler, G.A. (2007, June 11). Disney rewrites script to win fans in India. Wall Street Journal - Eastern Edition, 249(135), A1-A10.
53. Martin, D. (2007). Rebuilding brand America: What we must do to restore our reputation and safeguard the future of American business abroad. New York: AMACOM.
54. Ministère de l'Equipement. (1996). Atlas des villes nouvelles de l'Ile-de-France. Paris: Edition Villes et Territoires.
55. Mobley, W., & Weldon, E. (2006). Advances in global leadership. New York: JAI Press.
56. Monroe, K.B., & Cox, J.L. (2001). Pricing practices that endanger profits. Marketing Management, 10(3),42-47.
57. Montanari, M. (2006). Food is culture. Columbia: University Press.
58. Mooney, A., & Evans, B. (2007). Globalization: The key concepts. London: Routledge.
59. Morris-Dixon, J. (1992). Disney over there: Disney's brand of architectural patronage has been implanted in Europe, but the question remains: Can themed architecture be really good. Progressive Architecture, 73(7), 76-100.
60. Neal, J., & Neal, M. (2007). The complete guide to Walt Disney World 2008. Celebration, FL: Coconut Press.
61. O'Brien, T. (1992). Euro Disneyland: Can they make it work? Amusement Business, 104(24), 18-20.
62. Palmer, R., Cockton, J., & Cooper, G. (2007). Managing marketing: Marketing success through good management practice. Boston: Butterworth-Heinemann.
63. Plant, R. (1988). The pink triangle: The Nazi war against homosexuals. New York: Holt Paperbacks.
64. Plunkett, J.W. (2008). Plunkett's entertainment & media industry almanac 2008. Houston, TX: Plunkett Research.
65. Prahalad, C.K., & Doz, Y. (1987). The multinational mission. New York: Free Press.
66. Riding, A. (2006, December 26). American culture's French connection. New York Times, 2831, 1.
67. Ritzer, G. (2007). The globalization of nothing 2. Thousand Oaks, CA: Pine Forge Press.
68. Robertson, R. (1994). Globalisation or glocalisation? Journal of International Communication, 1(1), 33-52.
69. Robertson, R. (2001). Globalization theory 2000{thorn}: Major problematic. In G. Ritzer & B. Smart (Eds.), Handbook of social theory (pp. 458-471). London: Sage.
70. Robertson, R. (2007). Glocalization. In R. Robertson & J.A. Scholte (Eds.), Encyclopedia of globalization (pp. 524-552). New York: Routledge.
71. Rugman, A., & Hodgetts, R. (2000). International business. London: Pearson Education/Prentice Hall.
72. Rugman, A., & Hodgetts, R. (2001). The end of global strategy. European Management Journal, 19, 333-343.
73. Scullion, H. (2006). Global staffing. New York: Routledge.
74. Segalla, M. (2001). Overview: Understanding values and expectations of foreign employees creates a better company. European Management Journal, 19(1), 27-31.
75. Smith, C.S. (2004, October 17). Euro Disney pins hope on additions. New York Times, 154(53005), 3.
76. Smith, D. (2006). Disney A to Z: The official encyclopedia. Bel Air, CA: Disney Editions.
77. Swyngedouw, E. (1997). Neither global nor local: 'Glocalization' and the politics of scale. In K.R. Cox (Ed.), Spaces of globalization: Reassuring the power of the local (pp. 115-136). New York: Guilford Press.
78. Telotte, J.P. (2008). The essential science fiction television reader. Lexington: University Press of Kentucky.
79. Trouble in le Royaume Magique. (2004, August 7). The Economist, 372(8387), 51.
80. Ulrich, D., & Smallwood, N. (2006). How leaders build value: Using people, organization, and other intangibles to get bottom-line results. New York: Wiley.
81. United Nations Population Division. (2004). World population prospects: The 2004 revision. New York: United Nations Population Division.
82. Van Maanen, J. (1991). The smile factory. In P.J. Frost, L. Moore, M. Louis, C. Lundberg, & J. Martin (Eds.), Reframing organizational culture (pp. 58-76). Newbury Park, CA: Sage.
83. Van Maanen, J. (1992). Displacing Disney: Some notes on the flow of culture. Qualitative Sociology, 15,5-35.
84. Van Maanen, J., & Laurent, A. (1992). The flow of culture. In E. Westney & S. Ghoshal (Eds.), Organization theory and the multinational corporation (pp. 275-312). London: Macmillan.
85. White, C. (2004). Strategic management. Basingstoke: Palgrave Macmillan.
86. Wilkins, E.M., & Wyche, C. (2008). Clinical practice of the dental hygienist. Hagerstown, MD: Lippincott Williams & Wilkins.
87. Wiseman, P. (2005, November 10). Miscues mar opening of Hong Kong Disney. USA Today, 07347, A1.
88. Year of the mouse. (2005, September 10). The Economist, 376(8443), 58.
89. Yee, K. (2006). 101 things you never knew about Walt Disney World: An unauthorized look at tributes, little touches, and inside jokes. Orlando, FL: Ultimate Orlando Press.
90. Zaheer, S. (2002). The liability of foreignness, redux: A commentary. Journal of International Management, 8, 351-358.
91. Zhang, J. (2007). Disneyland: Hong Kong's newest cash cow. China Today, 56(7), 28-30.