Consumer responses to christian religious symbols in advertising

Journal of Advertising

Volumn 39, Issue 2, 2010, Pages 79-92

  Taylor, Valerie A ^a   Halstead, Diane ^a   Haynes, Paula J ^a  

^a UNIVERSITY OF TENNESSEE AT CHATTANOOGA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953854428     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390206     Document Type: Article

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