The role of marketing in the promotion of breastfeeding

Journal of Medical Marketing

Volumn 10, Issue 3, 2010, Pages 199-212

  Do Paço, Arminda ^a   Rodrigues, Ricardo Gouveia ^a   Duarte, Paulo ^a   Pinheiro, Paulo ^a   De Oliveira, José Martinez ^b,c   Soares, Marta ^b  

^a UNIVERSITY OF BEIRA INTERIOR   (Portugal)

^b Gynaecology and Obstetrics Department   (Portugal)

^c UNIVERSITY OF BEIRA INTERIOR   (Portugal)

Author keywords

breastfeeding; consumer behaviour; promotion; public health; social marketing

Indexed keywords

EID: 77953654668     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/jmm.2010.13     Document Type: Article

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