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Volumn 24, Issue 1, 2000, Pages 53-60

Promoting breastfeeding in the WIC program: A social marketing case study

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Indexed keywords


EID: 0034387939     PISSN: 10873244     EISSN: None     Source Type: Journal    
DOI: 10.5993/AJHB.24.1.8     Document Type: Article
Times cited : (27)

References (11)
  • 1
    • 0015083252 scopus 로고
    • Social marketing: An approach to planned social change
    • Kotler P, Zaltman G. Social marketing: an approach to planned social change. J Marketing 1971;35:3-12.
    • (1971) J Marketing , vol.35 , pp. 3-12
    • Kotler, P.1    Zaltman, G.2
  • 5
    • 0042468430 scopus 로고    scopus 로고
    • New debate: Assessing the impact of branding and tobacco marketing communications on young people in Britain
    • Hastings G, MacFadyen L, MacKintosh A, Lowry R. New debate: assessing the impact of branding and tobacco marketing communications on young people in Britain. Social Mktg Q 1998;4:14-26.
    • (1998) Social Mktg Q , vol.4 , pp. 14-26
    • Hastings, G.1    MacFadyen, L.2    MacKintosh, A.3    Lowry, R.4
  • 6
    • 0010092128 scopus 로고    scopus 로고
    • Social marketing as a tool to stop child abuse
    • Stannard S, Hall S, Young J. Social marketing as a tool to stop child abuse. Social Mktg Q 1998;4:64-68.
    • (1998) Social Mktg Q , vol.4 , pp. 64-68
    • Stannard, S.1    Hall, S.2    Young, J.3
  • 10
    • 0028816047 scopus 로고
    • Savings achieved by giving WIC benefits to women prenatally
    • Avruch S, Cackley AP. Savings achieved by giving WIC benefits to women prenatally. Public Health Reps 1995;110:27-34.
    • (1995) Public Health Reps , vol.110 , pp. 27-34
    • Avruch, S.1    Cackley, A.P.2
  • 11
    • 0040046937 scopus 로고    scopus 로고
    • The resurgence of breastfeeding in the United States
    • Ryan A. The resurgence of breastfeeding in the United States. Pediatrics 1997;99(4):1-5.
    • (1997) Pediatrics , vol.99 , Issue.4 , pp. 1-5
    • Ryan, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.