Identifying consumer decision-making strategies using alternative methods

Qualitative Market Research

Volumn 13, Issue 3, 2010, Pages 271-286

  Zellman, Eva ^a,b   Kaye Blake, William ^a   Abell, Walt ^a  

^a LINCOLN UNIVERSITY   (New Zealand)

^b Industrial and Organisational Psychology   (Australia)

Author keywords

Consumer behaviour; Decision making; Surveys

Indexed keywords

EID: 77953578224     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751011053635     Document Type: Article

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