Marketing decisions in small businesses: How verbal decision analysis can help

International Journal of Management and Decision Making

Volumn 11, Issue 1, 2010, Pages 19-36

  Gomes, Luiz Flávio Autran Monteiro ^a   Moshkovich, Helen ^b   Torres, Adriano ^c  

^a IBMEC Business School   (Brazil)

^b UNIVERSITY OF MONTEVALLO   (United States)

^c ESPM   (Brazil)

Author keywords

Decision making; Marketing; MCDM; Multi criteria analysis; ORCLASS; Ordinal classification; Small business; SME; VDA; Verbal decision analysis

Indexed keywords

EID: 77953575927     PISSN: 14624621     EISSN: 17415187     Source Type: Journal    
DOI: 10.1504/IJMDM.2010.033641     Document Type: Article

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