Re-branding social good: Social profit as a new conceptual framework

Academy of Marketing Studies Journal

Volumn 13, Issue 2, 2009, Pages 97-117

  Gilligan, Colin ^a   Golden, Linda ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77953495114     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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