Narrative-based library marketing: Selling your library's value during tough economic times

The Bottom Line

Volumn 23, Issue 1, 2010, Pages 5-17

  Germano, Michael A ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Academic libraries; Public libraries; Services marketing; Special libraries; Strategic marketing

Indexed keywords

EID: 77953320183     PISSN: 0888045X     EISSN: None     Source Type: Journal    
DOI: 10.1108/08880451011049641     Document Type: Article

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